Gender, Marketing and Everything Else

The world is not black & white apparently. It is pink and blue!

Market segmentation – dividing consumers into small groups is good way to make a profit for the business. In short, gender marketing takes up a large segment within the market share. Companies who are using those methods try to trick us into buying specific products. Most likely, for higher prices.

We, as consumers, need to be aware of this and act in a smarter way. It is always worth checking out the opposite shelf when it comes to men and women.

Just for fun, in our Business Management class, we tried to come up with funny products for men and women. The students came up with some great ideas which were completely silly and lacking logic 🙂

The picture represents a packaging idea for women’s snacks.